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WORK
WHAT WE DO
CREATIVE DIRECTION & DESIGN
CREATIVE DIRECTION & DESIGN
For brands and individuals looking to create something of their own, the studio develops distinctive fashion, textile and lifestyle collections drawing on the stories and values behind them.
From an initial idea to the finished product, Lucinda brings together creative direction, design, and manufacturing expertise to make each collection a reality.
ILLUSTRATION
BESPOKE ILLUSTRATION
Lucinda creates original, hand-painted illustrations for brands and private clients, capturing the character of a story, place or occasion.
From bespoke wedding stationery and personal commissions to illustrated brand identities, product collections and licensing collaborations, each piece begins with a story and is made uniquely its own.
WELCOME & BEYOND

Founded in 2026, WELCOME & BEYOND is a collaboration between Lucinda Popp Studio and
Product Park, working with hospitality brands internationally to extend their guest experience beyond the stay.
We see an opportunity for hotels, spas, restaurants and destination led businesses to turn the products within their spaces into an additional source of value.
From a single shoppable amenity or guest gift to an entire product collection, every project is created to feel authentic to its surroundings while opening up new commercial opportunities.
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