Lucinda Popp’s design philosophy was shaped while studying Womenswear Knitwear at London’s Royal College of Art under the creative direction of Sarah Dallas, Ian R Webb, Wendy Dagworthy and Zowie Broach. It was here she refined her process, uniting her life long interest in drawing with the innovative use of natural fibres. Her graduate collection, The Urban Rambler, was selected by stylist Jane How to feature on Harley Weir in Vogue, setting the foundation for her career.

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With over a decade of experience in London, New York and Stockholm, Lucinda has designed for brands spanning the spectrum of fashion from H&M and Banana Republic to Zandra Rhodes, Sibling, Sadie Clayton and most significantly Bamford. Renowned for her technical expertise in yarns and fibres, she has built sustainable supply chains that balance heritage craftsmanship with forward looking innovation.

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Her work specialises in luxury womenswear and homeware, leading design and production teams across the full product journey from conception to launch, resulting in thousands of products sold worldwide. She has collaborated with high-profile influencers, artisans and brands to create unique, award-winning collections, including a merino capsule named Positive Luxury Product of the Year. Recognised for excellence across ESG+ criteria, the project redefined sustainability in luxury fashion, establishing a UK-based supply chain, cutting carbon footprints, supporting small-scale British businesses and celebrating artisan techniques.

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Alongside her design practice, Lucinda develops illustration as a personal discipline. Her fluid and classical style has subsequently been transformed into homeware prints and other private commissions. 

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Her guiding principles are simple: quality fibres, responsibly made, always with timeless design.